Salem Five Bank
“Bank To Live” TV Spot

Salem Five’s inaugural TV spot sought to position them as the “bank of choice” for busy families. We built a campaign on the premise that you don’t live to bank but, instead, “bank to live.” This execution captures the ease-of-use of Salem Five’s technology amidst the highly relatable chaos in the everyday lives of young parents. Teaming up with the directing trio Calyer Creative and Element Productions, we were produced an entertaining :30 spot that aired regionally during Super Bowl LI.